At the beginning of 2018, Telkom Indonesia launched its latest application product to assist in management and hotel system management. HotelQu, an application aimed at middle-class hotels as their hotel system solution with an affordable price offer.
The need is for the activation of their programs. The marketing program that was implemented before is still not enough to meet their targets. The first need to do research in 1500 hotels in Malang with the aim of knowing the hotel data, starting from the number of rooms, facilities, and HMS. In 2 months, by presenting Malang. Note, media channel for hotel reviews, we managed to deliver 20% of the total hotels, plus a review of each hotel visited and bonus get 60% real prospect.