PT PLN Indonesia in 2018 has succeeded in realizing new and increasingly large electricity resources. In its program the Indonesian PLN section is distributed in East Java. In the annual program PLN tries to continue to educate their program for Tambah Daya, this Tambah Daya Program is a program where people can upgrade their electricity in their homes to be bigger and rarely extinguished due to the large electricity usage in the same time.

With attractive promos offered by PLN for people who want #TambahDaya, We decided to design a program with a millenials approach. Creating media channels on Instagram, Facebook and Youtube, with the name , IMARKS managed to create more than 2 million awareness about the Tambah Daya program and succeeded in creating 1600 prospects within 2 weeks. By involving influencers as an activation media successfully reaching and adding prospects.